The artists of Papercutz’s BIONICLE #1 are Carlos D’Anda (known for DC Comics’ Outsiders), Aliens vs. Predator storyboard artist Richard Bennett (Marvel’s X-Men), and Randy Elliott (Marvel’s Spider-Woman). The series reprints stories created for LEGO’s BIONICLE club, which has over a million members. The stories have not appeared in print for several years.
In general, each Papercutz volume — 112 pages in full color with a trim size of 5” x 7 1/2” — will present a year’s worth of stories. The books will appear in two formats: hardcover for $12.95 and paperback for $7.95. The release of BIONICLE #1 dovetails with LEGO’s plans to release all-new Toa Nuva figures; LEGO is planning a huge promotional effort, including a partnership with McDonald’s.
BIONICLE, launched in 2001, is LEGO’s hottest toy line since the
original LEGO blocks. • It’s a favorite among boys age 7 through 12, earning more than $150
million in annual revenue.
• The website BIONICLE.com attracts two million unique visitors per
month.
• BIONICLE characters appear on apparel, bedding, stationery, board
games, and other products.
• Scholastic has sold more than 1.5 million copies of BIONICLE chapter
books.
• Universal Studios is planning a direct-to-DVD release of a BIONICLE
movie for the end of 2009.
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