{"id":72,"date":"2004-11-15T18:21:01","date_gmt":"2004-11-15T16:21:01","guid":{"rendered":"http:\/\/www.comicbox.com\/?p=72"},"modified":"2007-08-27T18:51:28","modified_gmt":"2007-08-27T16:51:28","slug":"from-the-other-side-episode-6","status":"publish","type":"post","link":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/","title":{"rendered":"From The Other Side – Episode #6"},"content":{"rendered":"

Cases & parfums: \u00e9trange crossover<\/strong><\/p>\n

Parfois, il y a des coups de t\u00e9l\u00e9phones pour le moins surprenants. Le mois dernier, Xavier Fournier, mon coll\u00e8gue de Comic Box, et moi-m\u00eame \u00e9tions contact\u00e9s par une \u00ab\u00a0web agency\u00a0\u00bb nomm\u00e9e Heaven. Ces gens nous proposaient de participer \u00e0 une r\u00e9union chez les parfums Thierry Mugler.<\/p>\n

Pour ceux (je suis s\u00fbr qu’il y en a) qui ne le connaissent pas, Thierry Mugler est un cr\u00e9ateur reconnu dont les collections de v\u00eatements restent parmi les plus originales et avant-gardistes (jugez-en par vous m\u00eame: http:\/\/www.thierrymugler.com\/).<\/p>\n

Outre des collections de haute-couture, il a aussi a son actif des parfums et des accessoires. Bien que je n’ai jamais remarqu\u00e9 avant, quand on y regarde bien, l’inspiration \u00ab\u00a0comic books\u00a0\u00bb y est ind\u00e9niable.<\/p>\n

Vers la fin des ann\u00e9es 90, Thierry Mugler lan\u00e7a son premier parfum masculin, A*Men. C’\u00e9tait la premi\u00e8re version masculine d\u00a0\u00bbAngel, un succ\u00e8s mondial (et lui destin\u00e9 \u00e0 la client\u00e8le f\u00e9minine). Bien vite, A*Men devint la petite graine d’un univers en soi. Les visuels choisis pour A*Men \u00e9taient ouvertement bas\u00e9s sur le super-h\u00e9ros favori de Mugler: le Surfer d’Argent. Personnellement, quand je l’ai vu pour la premi\u00e8re fois, j’ai pens\u00e9 que le personnage avait plus de choses en commun avec une sorte de version masculine de Void (le personnage m\u00e9tallique des premi\u00e8res ann\u00e9es des WildCATS). Apparemment cette seconde ressemblance est due au hasard: Mugler, enfant, lisait principalement des comics Marvel et, en particulier, les aventures du Surfer.<\/p>\n

Quoi qu’il en soit, A*Men fut lui aussi un succ\u00e8s et quand vint le moment de cr\u00e9er une nouvelle senteur masculine, Thierry Mugler d\u00e9cida de poursuivre plus avant son concept de super-h\u00e9ros en cr\u00e9ant un personnage compl\u00e9mentaire. C’est ainsi qu’on en arriva \u00e0 B*Men.<\/p>\n

Pour notre part, nous, gens de Comic Box, furent invit\u00e9s \u00e0 une premi\u00e8re pr\u00e9sentation de ce nouveau produit. Apr\u00e8s un film court pr\u00e9sentant la carri\u00e8re du cr\u00e9ateur, on nous pr\u00e9sentait le nouveau parfum et comment Mugler insistait sur les influences \u00ab\u00a0comics\u00a0\u00bb. B*Men est une autre facette de l’Homme, beau, black et puissant (si seulement j’\u00e9tais taill\u00e9 comme \u00e7a). Un autre h\u00e9ros de l’univer Mugler \u00e9tait n\u00e9 !<\/p>\n

Pour aller au bout de la logique, Thierry Mugler demanda au sc\u00e9nariste Jacques Jouet et au dessinateur Beb-Deum (http:\/\/www.be-deum.com\/) de donner de la consistance au nouveau super-h\u00e9ros. Ils cr\u00e9erent m\u00eame un vrai\/faux comic book original. Une histoire d’une douzaine de pages destin\u00e9e \u00e0 des fins de promotions (et \u00e9galement disponible dans certaines boites \u00ab\u00a0collector\u00a0\u00bb de B*Men).<\/p>\n

M\u00eame si le comic-book n’\u00e9gale pas certaines normes du monde des comics (pas de bulles, des dialogues simplistes et un storytelling basique), le simple fait qu’un cr\u00e9ateur renomm\u00e9 consid\u00e8re nos bien-aim\u00e9s comics comme \u00ab\u00a0vecteur\u00a0\u00bb est un \u00e9v\u00e9nement majeur.<\/p>\n

Ca ne fera tr\u00e8s certainement pas de mal… Tout sp\u00e9cialement si gr\u00e2ce \u00e0 \u00e7a beaucoup de gens en viennent \u00e0 r\u00e9aliser, avec un parfum \u00ab\u00a0pour hommes\u00a0\u00bb, que les comics ne sont d\u00e9cid\u00e9ment plus pour les gamins… B*Men devrait sortir mondialement en septembre 2004. Nous verrons alors s’il y a un facteur comparable \u00e0 \u00ab\u00a0l’effet Spider-Man\u00a0\u00bb.<\/p>\n

Il est tr\u00e8s probable que de nombreux acheteurs adopteront ce produit pour eux ou (en cas d’acheteuses) pour offrir. Qu’ils soient s\u00e9duits par l’imagerie \u00ab\u00a0chippendale\u00a0\u00bb ou par l’odeur, ils ne pourront ignorer la r\u00e9f\u00e9rence super-h\u00e9ros. Apr\u00e8s les habits inspir\u00e9s par des mangas, voici la preuve que les super-h\u00e9ros aussi peuvent \u00eatre \u00ab\u00a0fashion\u00a0\u00bb… Et pas seulement pour porter son slip par dessus ses v\u00eatements.<\/p>\n[Fabrice Sapolsky<\/em>]\n","protected":false},"excerpt":{"rendered":"

Cases & parfums: \u00e9trange crossover Parfois, il y a des coups de t\u00e9l\u00e9phones pour le moins surprenants. Le mois dernier,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-articles"],"yoast_head":"\nFrom The Other Side - Episode #6 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From The Other Side - Episode #6 -\" \/>\n<meta property=\"og:description\" content=\"Cases & parfums: \u00e9trange crossover Parfois, il y a des coups de t\u00e9l\u00e9phones pour le moins surprenants. Le mois dernier,…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/\" \/>\n<meta property=\"article:published_time\" content=\"2004-11-15T16:21:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-08-27T16:51:28+00:00\" \/>\n<meta name=\"author\" content=\"Comic Box\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comic Box\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/\",\"url\":\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/\",\"name\":\"From The Other Side - Episode #6 -\",\"isPartOf\":{\"@id\":\"https:\/\/www.comicbox.com\/#website\"},\"datePublished\":\"2004-11-15T16:21:01+00:00\",\"dateModified\":\"2007-08-27T16:51:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.comicbox.com\/#\/schema\/person\/05fbb62019791094900e823ca54991c7\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.comicbox.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From The Other Side – Episode #6\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.comicbox.com\/#website\",\"url\":\"https:\/\/www.comicbox.com\/\",\"name\":\"\",\"description\":\"le magazine des cultures comics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.comicbox.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.comicbox.com\/#\/schema\/person\/05fbb62019791094900e823ca54991c7\",\"name\":\"Comic Box\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.comicbox.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0bfed4b32db324d748cf351a6c66d342cd868f37037bf83e9f4dd645f675e34f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0bfed4b32db324d748cf351a6c66d342cd868f37037bf83e9f4dd645f675e34f?s=96&d=mm&r=g\",\"caption\":\"Comic Box\"},\"description\":\"Le magazine des cultures comics\",\"sameAs\":[\"http:\/\/www.comicbox.com\"],\"url\":\"http:\/\/www.comicbox.com\/index.php\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From The Other Side - Episode #6 -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/","og_locale":"fr_FR","og_type":"article","og_title":"From The Other Side - Episode #6 -","og_description":"Cases & parfums: \u00e9trange crossover Parfois, il y a des coups de t\u00e9l\u00e9phones pour le moins surprenants. Le mois dernier,…","og_url":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/","article_published_time":"2004-11-15T16:21:01+00:00","article_modified_time":"2007-08-27T16:51:28+00:00","author":"Comic Box","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Comic Box","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/","url":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/","name":"From The Other Side - Episode #6 -","isPartOf":{"@id":"https:\/\/www.comicbox.com\/#website"},"datePublished":"2004-11-15T16:21:01+00:00","dateModified":"2007-08-27T16:51:28+00:00","author":{"@id":"https:\/\/www.comicbox.com\/#\/schema\/person\/05fbb62019791094900e823ca54991c7"},"breadcrumb":{"@id":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.comicbox.com\/index.php\/articles\/from-the-other-side-episode-6\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.comicbox.com\/"},{"@type":"ListItem","position":2,"name":"From The Other Side – Episode #6"}]},{"@type":"WebSite","@id":"https:\/\/www.comicbox.com\/#website","url":"https:\/\/www.comicbox.com\/","name":"","description":"le magazine des cultures comics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.comicbox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.comicbox.com\/#\/schema\/person\/05fbb62019791094900e823ca54991c7","name":"Comic Box","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.comicbox.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0bfed4b32db324d748cf351a6c66d342cd868f37037bf83e9f4dd645f675e34f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0bfed4b32db324d748cf351a6c66d342cd868f37037bf83e9f4dd645f675e34f?s=96&d=mm&r=g","caption":"Comic Box"},"description":"Le magazine des cultures comics","sameAs":["http:\/\/www.comicbox.com"],"url":"http:\/\/www.comicbox.com\/index.php\/author\/admin\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pvyAi-1a","_links":{"self":[{"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":0,"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.comicbox.com\/index.php\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}